A motivated, flexible and positive individual with broad experience in Digital and Corporate Marketing in the highly competitive environments of IT and Financial Services with proven track record

AsiaPac Marketing Representative

Nov 2016 - present

• Leading digital marketing activities covering websites, forums and social media channels in AsiaPac

• Coordinating marketing strategies and communications between London and Hong Kong office

• Organizing offline marketing events such as finance seminars and press conferences

• Collaborating with media agencies and business partners to provide content strategy and guidance

• Monitoring industry activities and improving existing products for the AsiaPac market

Senior Editor

Jun 2014 – Oct 2016

• Led SEO activities and PPC campaigns covering websites and mobile applications

• Tracked and evaluated the performance of digital marketing programs by different analytic tools

• Worked with management in developing business pitches and sales presentations

• Managed CRM system and various digital channels, such as WeChat and Facebook

​

​

Senior Researcher

Jan 2013 - May 2014

• Prepared policy research analysis reports on social issues such as economics, politics and welfare

• Researched equity data and prepared analysis articles

• Arranged editorial schedules for a newspaper column

​

​

Social Media Editor

Nov 2010 – Nov 2012

• Prepared blog posts for finance social network and a radio program

• Generated strategic and creative mobile advertising campaign in accordance with clients’ needs

• Searched feature stories and analysis reports on investment including equity, options and property

• Managed Facebook, Weibo and YouTube fans pages to provide updated and accurate information

​

​

Translator / Reporter

Jul 2006 - Nov 2010

• Translated analytical reports, mainly on international finance and economy analysis

• Prepared feature stories and interviews

• Researched news data and information on politics, economics, fashion and technology

The University of Hong Kong (Bachelor of Arts)

Sept 2003 - Jun 2006

Double Major in Chinese Language and Literature and Language and Communication

RESUME

Skills

Languages

Cantonese 

Mandarin

English

French

PHP

SEO

SEM

Baidu Keywords

Google Analytics

Adwords

App Analytic Tools

Mobile Marketing

Excel

PowerPoint

CRM Tactics